Newspaper Advertising Agency in Pune
Shubindia Ad Works is Pune's leading newspaper advertising agency, offering end-to-end ad booking services across all major English and Marathi dailies. Since 2013, we have helped 300+ brands and thousands of individuals place display ads, classified ads, and public notices in publications that collectively reach over 25 lakh readers daily across the Pune Metropolitan Region.
Why Newspaper Advertising Still Dominates in Pune
Despite the digital shift, Pune's newspaper readership remains among the highest in India. The city's educated, affluent population — spanning IT professionals in Hinjewadi, business owners in Deccan, families in Kothrud, and students across 800+ colleges — relies on newspapers for trusted information. A 2025 IRS survey confirms that Pune ranks in the top 5 Indian cities for daily newspaper consumption, with over 14 lakh copies circulated daily across English and Marathi titles combined. For advertisers, this means unmatched access to a high-intent, high-purchasing-power audience that actively engages with print content.
Newspapers We Cover in Pune
We book ads across every major publication in Pune. Our direct partnerships with media houses ensure you get the lowest rates, fastest turnaround, and guaranteed placement.
Types of Newspaper Ads We Handle
From a simple 3-line classified text ad to a full-page colour display campaign, we manage every format with precision and care.
End-to-End Service — From Brief to Print
Unlike online booking platforms that only process orders, Shubindia Ad Works provides complete campaign management. Our Pune-based team handles creative design, content writing in English and Marathi, municipal and legal compliance for public notices, multi-paper scheduling for maximum reach, and post-publication proof delivery. We are not just an ad booking portal — we are your advertising partner.
Pune Newspaper Advertising — Rates & Reach
Rates are indicative agency rates for 2026. Contact for exact quotes.
| Newspaper | Language | Circulation | Readership | Best For | Classified | Display/sq cm |
|---|---|---|---|---|---|---|
| Times of India | English | 2.8 lakh+ | 8.5 lakh | Corporate, Real Estate, Recruitment | ₹325/5 lines | ₹1,940/sq cm |
| Sakal | Marathi | 4.5 lakh+ | 12 lakh | Local Business, Matrimonial, Obituary | ₹200/5 lines | ₹3,240/sq cm |
| Lokmat | Marathi | 4.68 lakh+ | 11 lakh | Public Notice, Tender, Government | ₹180/5 lines | ₹900/sq cm |
| Maharashtra Times | Marathi | 3.2 lakh+ | 9.5 lakh | Retail, Education, Events | ₹250/5 lines | ₹1,097/sq cm |
| Pudhari | Marathi | 2.1 lakh+ | 6.5 lakh | Regional Business, Public Notice | ₹150/5 lines | ₹1,260/sq cm |
| Loksatta | Marathi | 1.8 lakh+ | 5.5 lakh | Finance, Policy, Corporate | ₹180/20 words | ₹500/sq cm |
Types of Newspaper Ads Available
Classified Text
Simple text-only ads charged per line or per word. Most affordable option for personal announcements.
Classified Display
Text with borders, logos, images. Appears in classified sections with enhanced visibility.
Display Advertisement
Custom-designed ads with full creative freedom. Quarter-page to full-page options.
Advertorial
Editorial-style content that looks like a news article. Highest engagement format.
Public Notice
Legal announcements required by law — name changes, company notices, property disputes.
Jacket / Front Page
Premium placement wrapping the front page. Maximum visibility and prestige.
Live Market Rates — All Pune Newspapers (2026)
Rates are indicative
The rates shown are sourced from competitor platforms and official rate cards for reference. Actual rates may vary based on booking volume, timing, and negotiations. Please contact us for the exact updated rates.
Display Ad Rates
Display rates sourced from The Media Ant & rate cards. Contact for agency discounts.
| Newspaper | Ad Format | Agency Rate | Rate Card | Notes |
|---|---|---|---|---|
| Times of India | Custom Sized Ads (per sq cm) | ₹1,940/sq cm | ₹2,425/sq cm | Inner pages. Front page: ₹3,255/sq cm. TMA offer: ₹1,940 |
| Times of India | Custom Sized Ads (per sq cm) | ₹1,940/sq cm | ₹2,425/sq cm | Inner pages. Front page: ₹3,255/sq cm. TMA offer: ₹1,940 |
| Times of India | Quarter Page (~400 sq cm) | ₹3,88,000 | ₹9,70,000 | TMA offer price. Approx 15x25 cm. |
| Times of India | Quarter Page (~400 sq cm) | ₹3,88,000 | ₹9,70,000 | TMA offer price. Approx 15x25 cm. |
| Times of India | Half Page (~825 sq cm) | ₹6,40,200 | ₹20,00,625 | TMA offer price. 33x25 cm. |
| Times of India | Half Page (~825 sq cm) | ₹6,40,200 | ₹20,00,625 | TMA offer price. 33x25 cm. |
| Times of India | Full Page (~1727 sq cm) | ₹12,06,777 | ₹41,61,300 | TMA offer price. 33x52 cm. |
| Times of India | Full Page (~1727 sq cm) | ₹12,06,777 | ₹41,61,300 | TMA offer price. 33x52 cm. |
| Sakal | Custom Sized Ads (per sq cm) | ₹3,240/sq cm | ₹3,240/sq cm | Inner pages. Front page: ₹4,860/sq cm. |
| Sakal | Custom Sized Ads (per sq cm) | ₹3,240/sq cm | ₹3,240/sq cm | Inner pages. Front page: ₹4,860/sq cm. |
| Sakal | Quarter Page | ₹6,56,586 | ₹6,56,586 | Highest circulation Marathi daily in Pune. |
| Sakal | Quarter Page | ₹6,56,586 | ₹6,56,586 | Highest circulation Marathi daily in Pune. |
| Sakal | Half Page | ₹11,66,400 | ₹11,66,400 | 33x25 cm. |
| Sakal | Half Page | ₹11,66,400 | ₹11,66,400 | 33x25 cm. |
| Sakal | Full Page | ₹23,32,800 | ₹23,32,800 | 33x52 cm. |
| Sakal | Full Page | ₹23,32,800 | ₹23,32,800 | 33x52 cm. |
| Lokmat | Custom Sized Ads (per sq cm) | ₹900/sq cm | ₹1,800/sq cm (colour) | B/W rate. Colour: ₹1,800/sq cm. Most affordable major daily. |
| Lokmat | Quarter Page | ₹3,17,239 | ₹3,17,239 | Highest circulation Marathi daily nationally. |
| Lokmat | Half Page | ₹6,89,476 | ₹6,89,476 | Full colour, inner page. |
| Lokmat | Full Page | ₹12,68,955 | ₹12,68,955 | Full colour, inner page. |
| Maharashtra Times | Custom Sized Ads (per sq cm) | ₹1,097/sq cm | ₹1,097/sq cm | Times Group Marathi daily. |
| Maharashtra Times | Quarter Page | ₹3,92,700 | ₹3,92,700 | |
| Maharashtra Times | Half Page | ₹7,62,300 | ₹7,62,300 | |
| Maharashtra Times | Full Page | ₹14,86,485 | ₹14,86,485 | |
| Pudhari | Custom Sized Ads (per sq cm) | ₹1,260/sq cm | ₹1,260/sq cm | |
| Pudhari | Quarter Page | ₹1,13,098 | ₹1,13,098 | |
| Pudhari | Full Page | ₹3,45,970 | ₹3,45,970 | |
| Loksatta | Custom Sized Ads (per sq cm) | ₹500/sq cm | ₹500/sq cm | Lowest display rate among major Pune dailies. |
| Loksatta | Quarter Page | ₹73,618 | ₹73,618 | |
| Loksatta | Full Page | ₹2,47,709 | ₹2,47,709 |
Classified Ad Rates
Classified text & display rates. Minimum sizes apply.
| Newspaper | Ad Format | Rate | Notes |
|---|---|---|---|
| Times of India | Classified Text (5 lines) | ₹325/5 lines | Additional lines ₹65/line. |
| Times of India | Classified Display (per sq cm) | ₹1,940/sq cm | Min 4x5 cm (20 sq cm). Min cost ₹38,800. |
| Sakal | Classified Text (5 lines) | ₹200/5 lines | Economy Marathi classified. |
| Sakal | Classified Text (5 lines) | ₹200/5 lines | Economy Marathi classified. |
| Sakal | Classified Display (per sq cm) | ₹3,240/sq cm | Min 3x5 cm. |
| Sakal | Classified Display (per sq cm) | ₹3,240/sq cm | Min 3x5 cm. |
| Lokmat | Classified Text (5 lines) | ₹180/5 lines | Marathi classified. |
| Lokmat | Classified Display (per sq cm) | ₹900/sq cm | Lowest CD rate among major Pune dailies. |
| Maharashtra Times | Classified Text (5 lines) | ₹250/5 lines | |
| Maharashtra Times | Classified Display (per sq cm) | ₹1,097/sq cm | |
| Pudhari | Classified Text (5 lines) | ₹150/5 lines | Cheapest classified in Pune. |
| Pudhari | Classified Display (per sq cm) | ₹1,260/sq cm | |
| Loksatta | Classified Text (20 words) | ₹180/20 words | |
| Loksatta | Classified Display (per sq cm) | ₹500/sq cm |
Category-Wise Classified Rates
Starting rates per ad. Rates vary by size and enhancements.
| Newspaper | Category | Starting Rate | Up To | Notes |
|---|---|---|---|---|
| Times of India | Matrimonial | ₹3,000+ | ₹8,600 | Times Soulmate section. Text & display options. |
| Times of India | Obituary | ₹2,500+ | ₹15,000 | Same-day booking before 12 PM. |
| Times of India | Name Change | ₹1,500+ | ₹3,000 | Legal format. 2 newspapers required. |
| Times of India | Name Change | ₹1,500+ | ₹3,000 | Legal format. 2 newspapers required. |
| Times of India | Property | ₹2,000+ | ₹10,000 | Times Property supplement (Saturday). |
| Times of India | Property | ₹2,000+ | ₹10,000 | Times Property supplement (Saturday). |
| Times of India | Recruitment | ₹4,500+ | ₹25,000 | Times Ascent supplement (Wednesday). |
| Times of India | Recruitment | ₹4,500+ | ₹25,000 | Times Ascent supplement (Wednesday). |
| Sakal | Matrimonial | ₹1,800+ | up to ₹15,000 | Sakal Vivah supplement. |
| Sakal | Matrimonial | ₹1,800+ | up to ₹15,000 | Sakal Vivah supplement. |
| Sakal | Obituary | ₹1,500+ | ₹15,000 | Same-day booking available. |
| Sakal | Name Change | ₹1,000+ | ₹3,000 | Legal format. |
| Sakal | Name Change | ₹1,000+ | ₹3,000 | Legal format. |
| Lokmat | Matrimonial | ₹1,500+ | ₹5,000 | Lokmat Lagnachi Bedi. |
| Lokmat | Obituary | ₹1,200+ | ₹10,000 | Same-day booking. |
| Lokmat | Name Change | ₹1,000+ | ₹3,000 | Legal format. |
| Lokmat | Public Notice | ₹245/sq cm | ₹245/sq cm | Standard government rate. Preferred for legal notices. |
| Maharashtra Times | Matrimonial | ₹2,200+ | ₹8,000 | |
| Maharashtra Times | Obituary | ₹1,800+ | ₹12,000 | |
| Pudhari | Matrimonial | ₹1,200+ | ₹4,000 |
Premium Placement Rates
Premium ad formats for maximum visibility.
| Newspaper | Placement | Agency Rate | Rate Card | Notes |
|---|---|---|---|---|
| Times of India | Jacket Front Side | ₹16,44,686 | ₹55,85,580 | Full front-page wrap. Maximum impact. |
| Times of India | Jacket Front Side | ₹16,44,686 | ₹55,85,580 | Full front-page wrap. Maximum impact. |
| Times of India | Jacket Back Side | ₹5,75,640 | ₹55,85,580 | Back side of jacket page. |
| Times of India | Pointer Ad | ₹58,590 | ₹65,100 | Small front-page reference ad. |
| Times of India | Skybus (Strip Ad) | ₹6,57,875 | ₹21,91,266 | Horizontal strip across top of page. |
| Sakal | Jacket Front Side | ₹19,82,742 | ₹19,82,742 | Full front-page wrap. |
| Sakal | Jacket Front Side | ₹19,82,742 | ₹19,82,742 | Full front-page wrap. |
| Sakal | Pointer Ad | ₹1,44,000 | ₹1,44,000 | Small front-page display. |
| Sakal | Pointer Ad | ₹1,44,000 | ₹1,44,000 | Small front-page display. |
| Lokmat | Jacket Front Side | ₹19,82,742 | ₹19,82,742 | Front-page wrap. |
National Newspaper Ad Rates — Quick Comparison
National averages across regional and metro newspapers (2026).
| Ad Format | Size | Regional Papers | Metro Papers | Best For |
|---|---|---|---|---|
| Text Classified (20 words) | 20 words | ₹250 - ₹500 | ₹500 - ₹1,000 | Jobs, notices, rentals |
| Classified Display (100 sq cm) | 100 sq cm | ₹20,000 - ₹30,000 | ₹30,000 - ₹50,000 | Premium jobs, property |
| Quarter Page (400 sq cm) | 400 sq cm | ₹10,000 - ₹25,000 | ₹50,000 - ₹1,75,000 | Sales, announcements |
| Half Page (825 sq cm) | 825 sq cm | ₹25,000 - ₹50,000 | ₹85,000 - ₹2,50,000 | Product launches |
| Full Page (1,760 sq cm) | 1,760 sq cm | ₹50,000 - ₹75,000 | ₹1,50,000 - ₹10,00,000 | Major campaigns |
| Jacket Ads (3,520 sq cm) | 3,520 sq cm | ₹75,000 - ₹1,00,000 | ₹3,00,000 - ₹15,00,000 | Premium launches |
Rates are indicative
The rates shown are sourced from competitor platforms and official rate cards for reference. Actual rates may vary based on booking volume, timing, and negotiations. Please contact us for the exact updated rates.
Book Your Newspaper Ad in Pune Today
Get the lowest rates guaranteed. Free ad design included. Same-day booking available for classified ads.