Manforce Commuter-Targeted Bus Shelter Strategy
Strategic bus shelter advertising for maximum commuter reach
The Challenge
Manforce needed discreet but effective advertising that would reach young adult commuters. Traditional hoardings were too prominent for the product category.
- Sensitive product category
- Need for high-frequency touchpoints
- Target: Young adult commuters
Our Approach
Bus shelters provided the perfect medium—high dwell time, repeated exposure, and eye-level messaging. We secured premium bus shelter inventory across 150+ high-traffic stops.
- 150+ bus shelter locations
- Strategic selection near colleges and IT parks
- Eye-level messaging for maximum impact
- 12-month sustained presence
The Results
Achieved dominant presence in commuter pathways. The campaign delivered highest frequency among target demographic at fraction of hoarding costs.
Frequently Asked Questions
What is bus shelter advertising cost in Pune?
Bus shelter advertising in Pune ranges from ₹8,000-25,000 per shelter per month depending on location. Premium IT corridor and college areas command higher rates. Shubindia offers packages for 50+ shelters with volume discounts.
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