PharmaOutdoor
Prega News
Prega News Cultural Awareness Campaign
Sensitive healthcare messaging with regional cultural nuances
Maharashtra 2023
HealthcareRegionalCultural MarketingAwareness
25+
Markets Covered
Tier 2/3 cities
45%
Awareness Lift
In target areas
Positive
Campaign Reception
No negative feedback
The Challenge
Prega News needed to increase pregnancy test awareness in conservative tier-2 and tier-3 markets while respecting cultural sensitivities.
- Culturally sensitive product category
- Conservative tier-2/3 market demographics
- Need for subtle yet effective messaging
Our Approach
We developed culturally-appropriate creative with regional language messaging. Media selection focused on women's touchpoints—markets, clinics, and residential areas.
- Marathi language creative
- Women-centric location selection
- Subtle, empowering messaging
- Near healthcare facility placements
The Results
Successfully increased product awareness without controversy. Campaign became template for healthcare marketing in conservative markets.
Related Success Stories
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