Yashoda Technical Campus Satara — A+ Category Expressway Hoarding Campaign
Premium Pune-Mumbai Expressway hoarding with storm resilience story
The Challenge
Yashoda Technical Campus wanted maximum brand visibility to reach a high-footfall, quality audience — students, parents, and decision-makers. They specifically needed an A+ category hoarding display on the Pune-Mumbai Expressway, one of the most premium and high-traffic outdoor advertising locations in Maharashtra.
- Needed maximum visibility on India's busiest expressway corridor
- Target audience: aspirant students, parents, and educators travelling between Pune and Mumbai
- Required A+ category premium hoarding placement
- Institute offers Engineering, Polytechnic, Architecture, Pharmacy, Management, and CBSE School
Our Approach
The Shubindia Ad Works team curated a selection of top-tier expressway media options and presented them to the institute's management. The leadership was immediately impressed with the scale, visibility, and strategic positioning of the site.
- Curated A+ category expressway hoarding locations with maximum visibility
- Presented premium media options with traffic data and visibility analysis
- Developed bold creative showcasing all 6 academic programmes
- Executed professional installation at the prime Pune-Mumbai Expressway location
The Results — And The Storm That Tested Us
On 1st April, within hours of the morning installation, a sudden and severe rain and windstorm swept across Pune. The flex display was torn apart. After 12 days of Red Alert weather, our team reinstated the hoarding with reinforced mounting. The re-installed display now stands tall on the Pune-Mumbai Expressway.
Frequently Asked Questions
What is an A+ category hoarding location?
An A+ category hoarding is a premium outdoor advertising site on a high-traffic arterial road or expressway. The Pune-Mumbai Expressway is classified as A+ due to 2L+ daily vehicles and premium audience profile.
How much does expressway hoarding advertising cost?
Pune-Mumbai Expressway hoarding rates range from ₹50,000 to ₹5,00,000 per month depending on exact location, size, and illumination.
How does Shubindia handle weather damage to outdoor installations?
Shubindia takes full responsibility for weather-related damage. In this case, we reinstalled with reinforced mounting at no additional cost to the client.
Can educational institutions benefit from expressway advertising?
Absolutely. Expressway hoardings reach aspirant students and parents travelling between education hubs. A single expressway hoarding can generate 2L+ daily impressions.
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