Building MaterialsOutdoor Featured
UltraTech Cement

UltraTech 100% Legal PMRDA Hoarding Campaign

First fully compliant outdoor campaign in PMRDA region

Pune 2023-2024
HoardingsPMRDASteel StructureLegal Compliance
UltraTech Cement hoarding on PMRDA highway - 100% legal outdoor advertising campaign by Shubindia Ad Works
2M+
Daily Reach
Commuters across 15 locations
15
Locations
Premium PMRDA sites
Registered Vendor
Contract
Long-term partnership
100%
Compliance
Fully legal permissions

The Challenge

UltraTech needed to establish dominant outdoor presence in the rapidly developing PMRDA (Pune Metropolitan Region Development Authority) area. The challenge was navigating complex regulatory requirements while maximizing reach to construction and real estate decision-makers.

  • Complex PMRDA permission requirements
  • Need for premium locations in developing areas
  • Target audience: Builders, contractors, developers

Our Approach

Shubindia became the first agency to secure 100% legal PMRDA permissions for outdoor advertising. We mastered the steel structure construction specifications required by PMRDA and established a network of premium locations across the development corridor.

  • Pioneered PMRDA-compliant hoarding permissions
  • Steel structure engineering expertise for safety compliance
  • 15 strategic locations across PMRDA growth corridors
  • Long-term site acquisition for exclusive access

The Results

UltraTech achieved dominant market presence in PMRDA region. Shubindia became their registered vendor and preferred outdoor partner. The campaign set the benchmark for legal outdoor advertising in the region.

Frequently Asked Questions

What is PMRDA advertising permission?

PMRDA (Pune Metropolitan Region Development Authority) has strict guidelines for outdoor advertising including structural safety, size limits, and environmental compliance. Shubindia specializes in obtaining these complex permissions.

How to get legal hoarding permission in PMRDA?

Legal PMRDA hoarding permissions require structural engineering approval, site NOC, and safety compliance certificates. Shubindia handles end-to-end permission acquisition with 100% legal compliance guarantee.

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