BFSIOutdoor
Shriram Finance
Shriram Finance Pan-Maharashtra Dual-Media Campaign
Outdoor + Radio integrated campaign across Maharashtra
Maharashtra 2024
Multi-cityDual MediaRadioFinance
6
Cities Covered
Major Maharashtra markets
75+
Outdoor Sites
Hoardings and billboards
5M+
Radio Reach
Weekly listeners
360°
Market Coverage
Urban + rural
The Challenge
Shriram Finance needed to strengthen rural and semi-urban presence across Maharashtra while maintaining urban dominance. Single media wasn't sufficient for diverse markets.
- Diverse markets from metro to rural
- Need for both visual and audio reach
- Budget optimization across locations
Our Approach
We designed an integrated outdoor + radio campaign. Hoardings dominated highways and city entries; radio extended reach into areas where outdoor inventory was limited.
- Outdoor for urban + highway visibility
- Radio for rural + semi-urban reach
- 6 cities, synchronized messaging
- Regional language customization
The Results
Achieved 360° market coverage across Maharashtra. The dual-media approach became their standard campaign template.
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