EntertainmentOutdoor
Planet Marathi
Planet Marathi Regional Film Promotion Campaign
High-impact visual campaign for Marathi cinema
Maharashtra 2022-2024
Film PromotionRegional CinemaMarathiVisual Impact
10+
Films Promoted
Major releases
Above Target
Box Office
Consistent outperformance
40+
Locations
Premium sites per campaign
Retainer
Client Status
Ongoing partnership
The Challenge
Planet Marathi needed to create blockbuster-level buzz for regional films that typically had limited marketing budgets compared to Bollywood releases.
- Limited budget vs Bollywood competition
- Need for premium visual impact
- Short promotional window (2-3 weeks)
Our Approach
We maximized impact through strategic premium location selection and creative that demanded attention. Large-format hoardings at cinema catchments created movie-premiere atmosphere.
- Premium locations near multiplexes
- Large-format spectacular hoardings
- Creative designed for maximum visual impact
- Coordinated pan-Maharashtra release
The Results
Films supported by Shubindia campaigns consistently outperformed box office expectations. Planet Marathi became a repeat client for all major releases.
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