Back to India OOH GuideRegional Hub · 10% of national OOH spend

Outdoor Advertising in East India

Kolkata · Bhubaneswar · Patna · Ranchi · Guwahati

East India contributes roughly 10% of the country's outdoor advertising spend, led by Kolkata (India's 5th-largest OOH market). The region combines high-recall railway-station advertising, growing DOOH inventory in tier-2 hubs, and premium airport panels at attractive CPMs.

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Why advertise in East India?

Kolkata is India's 5th-largest OOH market by revenue.
Howrah + Sealdah railway stations deliver 2.5+ crore monthly commuter impressions.
Bhubaneswar, Patna and Ranchi are India's fastest-growing OOH markets (14-18% CAGR).
Airport panels at Guwahati LGBI, Bhubaneswar & Patna at 30-40% lower CPM than Tier-1.

Regional Spend Share

10%

Market Size

INR 420+ Cr (2026)

Cities Covered

8+

Formats Offered

6

Top cities in East India

Kolkata

West Bengal

40,000-3,00,000/mo

Park Street, EM Bypass, Salt Lake, Howrah

View Kolkata inventory

Bhubaneswar

Odisha

18,000-1,20,000/mo

Rasulgarh, Master Canteen, Patia IT Corridor

View Bhubaneswar inventory

Patna

Bihar

15,000-90,000/mo

Boring Road, Fraser Road, Bailey Road, Kankarbagh

View Patna inventory

Ranchi

Jharkhand

15,000-1,10,000/mo

Main Road, Kanke Road, Doranda, HEC Colony

View Ranchi inventory

Guwahati

Assam

20,000-1,40,000/mo

GS Road, Zoo Road, Six Mile, LGBI Airport strip

View Guwahati inventory

Cuttack

Odisha

12,000-70,000/mo

Buxi Bazaar, College Square, Mangalabag

View Cuttack inventory

Dhanbad

Jharkhand

10,000-65,000/mo

Bank More, Hirapur, Bhuli

View Dhanbad inventory

Siliguri

West Bengal

15,000-90,000/mo

Sevoke Road, Hill Cart Road, City Centre

View Siliguri inventory

Available advertising formats

Hoardings & Billboards

20x20 to 40x20 ft unipoles at prime junctions. Lit, non-lit, backlit & LED options.

Railway & Bus Terminus

Highest-impression format in the region. Ideal for BFSI, telecom & ecommerce.

Airport Advertising

LED walls, backlit panels & digital screens at every major regional airport. 30-50% cheaper CPM than Tier-1.

Bus Shelter & Transit

100+ vetted bus shelter panels across state-transport corridors. From ₹5,000/month.

Digital OOH (DOOH)

Programmatic screens across malls, IT parks & multiplex chains in every major hub.

Highway Unipoles

NH-2, NH-27, NH-19 & the East-West Corridor. 3-5 lakh daily intercity vehicles.

Frequently asked questions

Which is the largest OOH market in East India?
Kolkata contributes ~55% of regional OOH spend. Premium hoardings on EM Bypass, Park Street and Salt Lake command ₹1,50,000-3,00,000/month.
How much does hoarding advertising cost in Kolkata?
Kolkata hoarding rates range from ₹40,000 to ₹3,00,000+/month. Bus shelter ads start at ₹8,000/month.
Does Shubindia offer advertising in Northeast India?
Yes — direct in Assam (Guwahati, Dibrugarh, Silchar) plus vetted partners across all 7 sister states and Sikkim. See our Central & Northeast hub.
What is the fastest-growing outdoor market in East India?
Bhubaneswar at 18% CAGR (Odisha smart-city investments), followed by Ranchi and Patna (14-16% CAGR).
Are railway-station ads worth booking in East India?
Absolutely. Howrah (17L daily), Sealdah (12L), Patna Junction (5L) and Guwahati (3L) offer some of India's highest-impression OOH inventory at CPMs 40-60% below equivalent hoardings.

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