Back to India OOH GuideRegional Hub · 5% of national OOH spend

Outdoor Advertising in Central & Northeast India

Indore · Bhopal · Raipur · Guwahati · Shillong · Imphal

Central & Northeast India together contribute ~5% of national OOH spend, but are among the highest-recall markets in the country (88-92% for hoardings). Government smart-city investments have unlocked new DOOH inventory in Raipur, Bhopal, Indore and Guwahati; airport panels across the Northeast offer premium exposure at 40-50% lower CPMs than Tier-1.

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Why advertise in Central & Northeast India?

Smart-city investments have unlocked new DOOH inventory in Raipur, Bhopal, Indore & Guwahati.
NE airport panels (Guwahati, Shillong, Imphal, Agartala) at 40-50% cheaper CPM than Tier-1.
Cross-border trade corridors (Moreh, Dawki, Champhai) — prime for BFSI, telecom & FMCG.
Highway hoardings on NH-27 & NH-2 reach 3-5 lakh daily intercity vehicles.

Regional Spend Share

5%

Market Size

INR 210+ Cr (2026)

Cities Covered

10+

Formats Offered

6

Top cities in Central & Northeast India

Indore

Madhya Pradesh

20,000-1,50,000/mo

AB Road, Palasia, Vijay Nagar, Rajwada

View Indore inventory

Bhopal

Madhya Pradesh

18,000-1,20,000/mo

MP Nagar, New Market, Arera Colony, Bittan Market

View Bhopal inventory

Raipur

Chhattisgarh

12,000-80,000/mo

GE Road, Jail Road, Pandri, Shankar Nagar

View Raipur inventory

Jabalpur

Madhya Pradesh

10,000-60,000/mo

Wright Town, Napier Town, Adhartal

View Jabalpur inventory

Guwahati

Assam

20,000-1,40,000/mo

GS Road, Zoo Road, Six Mile, Airport strip

View Guwahati inventory

Shillong

Meghalaya

8,000-45,000/mo

Police Bazaar, Khyndai Lad, Laitumkhrah

View Shillong inventory

Imphal

Manipur

7,000-40,000/mo

Paona Bazaar, Thangal Bazaar, Airport Road

View Imphal inventory

Aizawl

Mizoram

6,000-35,000/mo

Zarkawt, Bara Bazaar, Lengpui strip

View Aizawl inventory

Agartala

Tripura

7,000-45,000/mo

HGB Road, Battala, Kaman Chowmuhani

View Agartala inventory

Gangtok

Sikkim

8,000-50,000/mo

MG Marg, Deorali, Ranipool

View Gangtok inventory

Available advertising formats

Hoardings & Billboards

20x20 to 40x20 ft unipoles at prime junctions. Lit, non-lit, backlit & LED options.

Railway & Bus Terminus

Highest-impression format in the region. Ideal for BFSI, telecom & ecommerce.

Airport Advertising

LED walls, backlit panels & digital screens at every major regional airport. 30-50% cheaper CPM than Tier-1.

Bus Shelter & Transit

100+ vetted bus shelter panels across state-transport corridors. From ₹5,000/month.

Digital OOH (DOOH)

Programmatic screens across malls, IT parks & multiplex chains in every major hub.

Highway Unipoles

NH-2, NH-27, NH-19 & the East-West Corridor. 3-5 lakh daily intercity vehicles.

Frequently asked questions

What is the largest OOH market in Central India?
Indore — ~32% of Madhya Pradesh OOH spend. AB Road, Palasia & Vijay Nagar command ₹80K-1.5L/month.
Does Shubindia cover the Northeast states?
Yes — direct in Assam plus vetted partners in Meghalaya, Manipur, Tripura, Mizoram, Nagaland, Arunachal Pradesh and Sikkim.
How cheap is outdoor advertising in the Northeast?
40-60% cheaper than the national average. Prime hoardings in Shillong, Imphal, Aizawl & Agartala start at ₹7,000-8,000/month.
Are DOOH screens available in Central India?
Yes. Indore alone has 40+ digital screens across malls, airports & IT parks. Rates ₹15K-50K/month per screen.
What is the recall rate for hoardings in Tier-2 Central & NE cities?
88-92% for hoardings and 82-86% for bus shelters — significantly above the 82% national average.

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