Q: What are Times of India advertising rates in 2026 across major cities?
Times of India advertising rates in 2026 vary by city and format. Display ads range ₹500–₹2,500 per sq cm depending on location. Mumbai and Delhi command premium rates, while Pune and Bangalore offer mid-tier pricing. Classified ads start lower. Special editions and jacket ads carry surcharges, according to Shubindia Ad Works.
Times of India Advertising Rates 2026: City-Wise Cost Breakdown
Times of India is India's largest English daily with 7.6 million readers. This guide provides exact advertising rates for every city, format, and page position in 2026 — sourced from leading ad platforms and our own agency negotiations.
Why Advertise in Times of India?
Times of India (TOI) is India's undisputed leader in English newspaper readership with over 31 lakh readers nationwide and a circulation of 29 lakh+ copies daily. Published by Bennett, Coleman & Co. Ltd., it's the world's largest-selling English daily and the first choice for advertisers seeking mass urban reach.
TOI readers skew towards urban professionals, business decision-makers, and affluent households — making it ideal for real estate, automotive, education, FMCG, and corporate campaigns. The paper publishes editions in 35+ cities with localized supplements that allow precise geographic targeting.
Times of India Display Ad Rates by City (2026)
Display ad rates in Times of India vary dramatically by city due to differences in circulation and advertiser demand. Here's a comprehensive city-wise breakdown of minimum ad spends:
| City/Edition | Readership | Min Spend (Rs) | Cost per sq cm (Rs) |
|---|---|---|---|
| Mumbai | 7,50,000 | 90,240 | 800 - 3,000 |
| Delhi | 5,94,773 | 65,920 | 650 - 2,800 |
| Bangalore | 3,66,465 | 59,040 | 550 - 2,100 |
| Pune | 1,23,561 | 38,800 | 400 - 1,800 |
| Hyderabad | 1,38,364 | 24,300 | 350 - 1,500 |
| Chennai | 1,15,000 | 35,000 | 380 - 1,600 |
| Kolkata | 95,000 | 28,000 | 300 - 1,400 |
| All India | 31,00,000 | 3,29,620 | Combined rate |
TOI Ad Pricing by Format
| Format | Size (sq cm) | Mumbai (Rs) | Delhi (Rs) | Bangalore (Rs) | Pune (Rs) |
|---|---|---|---|---|---|
| Quarter Page | ~400 | 1,50,000 - 1,75,000 | 1,20,000 - 1,50,000 | 1,00,000 - 1,30,000 | 60,000 - 80,000 |
| Half Page | ~825 | 2,50,000 - 3,50,000 | 2,00,000 - 2,80,000 | 1,80,000 - 2,50,000 | 1,00,000 - 1,50,000 |
| Full Page | ~1,760 | 8,00,000 - 20,00,000 | 6,50,000 - 15,00,000 | 5,00,000 - 12,00,000 | 3,50,000 - 8,00,000 |
| Jacket (Both Sides) | ~3,520 | 15,00,000 - 25,00,000 | 12,00,000 - 20,00,000 | 10,00,000 - 18,00,000 | 5,00,000 - 12,00,000 |
Times of India Classified Ad Rates
TOI's classified section is organized into well-defined categories, making it easy for readers to find specific listings. Here's the pricing structure:
| Category | Rate Structure | Approximate Cost | Free Scheme |
|---|---|---|---|
| Matrimonial | Per line | ₹800 - 1,500/line | Book 2, Get 2 Free |
| Recruitment | Per sq cm | ₹250 - 600/sq cm | Book 2, Get 1 Free |
| Property | Per line | ₹600 - 1,200/line | Volume discounts |
| Education | Per sq cm | ₹200 - 500/sq cm | Seasonal packages |
| Public Notice | Per sq cm | ₹300 - 800/sq cm | — |
| Obituary | Per sq cm | ₹400 - 1,000/sq cm | — |
TOI Supplements and Special Editions
Times of India publishes several popular supplements that offer 20-40% lower rates than the main edition while reaching the same readership:
- Pune Times / Bombay Times / Delhi Times: Entertainment and lifestyle supplement — ideal for restaurants, events, fashion, and entertainment brands
- Times Ascent: Weekly recruitment supplement — the #1 platform for job advertising with 25 lakh readers
- Education Times: Education sector advertising — admissions, coaching institutes, universities
- Times Property: Real estate supplement — builders, developers, and property dealers
Pro Tip: Supplement advertising delivers better targeting for niche campaigns. A quarter page in Pune Times costs 30-40% less than the main Pune edition while reaching entertainment-interested readers specifically.
How to Get the Best TOI Advertising Rates
- Book through an agency. Agencies like Shubindia Ad Works have pre-negotiated volume rates that are 15-25% below card prices.
- Leverage combo packages. Booking TOI + Navbharat Times (Hindi) together saves 20-30% vs. booking separately.
- Choose off-peak days. Tuesday to Thursday ads are 10-15% cheaper than Friday-Sunday editions.
- Plan around free schemes. The 2+1 recruitment scheme effectively gives you 33% free advertising.
- Consider supplement pages. For lifestyle, property, or education campaigns, supplements offer better ROI.
Start Your TOI Campaign with Shubindia Ad Works
With 13+ years of media buying experience and direct partnerships with Times Group publications, Shubindia Ad Works secures the best possible rates for your Times of India campaigns across all cities and formats.
Whether you need a small classified ad or a multi-city jacket campaign, our team handles everything — from rate negotiation and creative design to placement and publication proof. Get your free TOI advertising proposal today.
Need Exact, Updated Newspaper Ad Rates?
Newspaper ad rates change frequently based on demand, season, and availability. Contact our media buying team for the most current rates and exclusive package deals.
Written by
Shubham Jain
Founder, Shubindia Ad Works
Outdoor advertising strategist with 13+ years planning hoardings, metro, airport, and DOOH campaigns across 114+ Indian cities. Founded Shubindia Ad Works in 2013; today the agency manages 12,000+ media options for 300+ brands. Passionate about measurable brand outcomes and honest media rate-cards.
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