Pune Times & Pune Mirror Advertising 2026 — Hyperlocal Rates + Best Categories

Pune Mirror & Pune Times — Hyperlocal Print Wins

Pune has two dedicated English-language city products beyond the main national dailies: Pune Mirror (city tabloid, previously daily and now digital-plus-print weekly) and Pune Times (Times of India's daily supplement inside TOI Pune main). Both cater to the urban 18-35 English-speaking Puneri — the person who lives in Koregaon Park, Baner, Kalyani Nagar or Kothrud, works in IT/BFSI, eats out 8-12 times a month, and is your target consumer for lifestyle brands.

Reader Profile

• Age: 78% aged 18-35 (Pune's largest young-adult English audience).
• Occupation: IT/ITES 35%, BFSI 20%, students 18%, consulting/design 12%, entrepreneurs 8%, other 7%.
• Income: 62% earn ₹8-25 lakh/year.
• Habits: Regular restaurant/cafe visits, weekend brunching, gym / fitness studio subscribers, Netflix/OTT power users, online-first shoppers.

Pune Mirror Ad Rates 2026

Format	Rate ₹	Best For
Full page colour (front)	5,00,000	Weekly issue, high impact
Full page colour (inside)	2,40,000	Standard inside placement
Half page colour	1,25,000	Ideal for restaurant + retail
Quarter page colour	62,500	Boutique brand launches
Strip ad below fold (5x33 cm)	38,000	Cost-efficient recurring buy
Cover-story sponsored feature (2 pages)	3,80,000	Premium native placement

Pune Times (TOI Supplement) Rates 2026

Format	Rate ₹	Best For
Full page colour	2,20,000	Automotive, luxury retail launches
Half page colour	1,10,000	Restaurant, wellness, EdTech
Quarter page colour	55,000	Boutique / neighbourhood retail
Solus front strip (5x33 cm)	85,000	Sale + limited-time launches
Party-page corner ad	22,000	Salons, bars, event promotion
Wed Times Property block	1,45,000	Luxury real estate

Best Advertiser Categories

1. Restaurants & cafes: The Effingut, Fresh Menu, Vaishali, ABC Farms — Pune Times Party Page is the standard buy.
2. Fitness studios and gyms: Cult, Snap Fitness, Talwalkars — Pune Mirror + Pune Times combo drives trial memberships.
3. Retail launches: Multi-brand outlets, brand pop-ups, mall launches — full-page Pune Mirror + supplement Pune Times.
4. Boutique real estate: ₹1-3 crore luxury apartments in Kalyani Nagar, Boat Club, Model Colony — Wed Times Property block.
5. Entertainment: Comedy shows, concerts, movie premieres, festivals.
6. Personal care: Salons, dermatology clinics, laser-hair-removal chains.

How to Combine With Main Papers

Pune Mirror and Pune Times work best alongside your main-paper buy (Times of India, Sakal, Maharashtra Times). The main paper delivers mass reach and authority; the supplements deliver hyperlocal frequency and lifestyle context. A typical Pune restaurant launch buys: full-page TOI Pune on Day 1, quarter-page Pune Times daily for a week, half-page Pune Mirror on the weekend. That combo hits ~15 lakh unique Puneris at ~₹6.5 lakh total.

Booking Timelines

• Pune Times Party Page: 3 working days.
• Pune Mirror weekly issue: 4 working days before publication.
• Front-page Pune Mirror: 8-10 days.
• TOI+Times combo: Book both together via Shubindia for 15-20% package discount.

Frequently Asked Questions

What's the difference between Pune Times and Pune Mirror?

Pune Times is a daily supplement inside TOI Pune main paper — every TOI subscriber gets it. Pune Mirror is a standalone weekly tabloid distributed free in cafes, gyms, malls and coworking spaces across Pune. Both target similar young-adult audiences with slightly different tones.

Which is cheaper — Pune Times or Pune Mirror?

Pune Times is cheaper per column-cm because it rides on TOI's distribution. Pune Mirror's rates are higher per unit but reach an audience that skips subscriptions entirely. Most brands use both.

Can I run a small ₹50,000 restaurant ad?

Yes — a quarter-page Pune Times ad is ~₹55,000 and reaches ~4 lakh Pune Times readers on publication day. Ideal for a soft launch or weekend offer.

Are Pune Mirror ads tracked digitally?

Pune Mirror runs a QR-code overlay on most ads that pushes readers to the advertiser's landing page. This makes CTR measurable — typical rates are 3-8% depending on offer strength.

How does the Pune Times Party Page work?

It's a daily lifestyle page with photos of local events + small strip ads around the edges. Ads are typically 3x8 cm at ₹22,000 and are read by ~2.5 lakh Puneris daily.

Does the Times Property block still deliver ROI for luxury housing?

Yes. For projects priced ₹1.5 crore and above, the Wed Times Property block delivers 4-6 qualified enquiries per ₹1 lakh spent. Book alongside a Sakal Property Sakal ad on Friday for full-spectrum coverage.

See all Pune newspaper advertising →