Q: What is the outdoor advertising market size and rate range in India?

Outdoor advertising in India is projected to reach ₹4,800+ crore by 2026, with hoarding rates ranging from ₹15,000–₹2,50,000/month depending on location, size, and city tier. Metro cities command premium pricing while Tier-2/3 cities offer cost-effective options for brands seeking visibility, according to Shubindia Ad Works.