Q: What are newspaper advertising rates across Indian states in 2026?

Newspaper advertising rates across Indian states in 2026 vary by publication and format. Display ads typically cost ₹500–₹2,500 per sq cm, while classified rates range ₹50–₹300 per line depending on circulation and region. Major dailies in metro cities command premium pricing compared to regional publications, according to Shubindia Ad Works.

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Newspaper Advertising

Newspaper Advertising Rates in India: State-Wise Publication Guide 2026

By Shubham Jain Published 11 March 2026
Front-page newspaper ad slot in Times of India and Sakal — Shubindia Ad Works
02/09

Newspaper advertising remains one of the most trusted mediums in India with over 460 million readers. Print commands 15% of India total ad spend at ₹22,000 crore annually. ## National English Newsp...

Newspaper advertising remains one of the most trusted mediums in India with over 460 million readers. Print commands 15% of India total ad spend at ₹22,000 crore annually. ## National English Newspapers **Times of India** - 28 lakh+ circulation. Mumbai: ₹3,500-12,000/sq.cm | Delhi: ₹3,000-10,000/sq.cm | Pune: ₹2,500-7,000/sq.cm. Full Page Color Mumbai: ₹18-22 lakh. Jacket Ad: ₹35 lakh-1 crore. **Hindustan Times** - 15 lakh+. Delhi: ₹1,800-8,000/sq.cm | Mumbai: ₹2,000-7,000/sq.cm. Full Page Delhi: ₹12-15 lakh. **Indian Express** - Mumbai: ₹1,500-6,500/sq.cm | Delhi: ₹1,400-6,000/sq.cm. **Economic Times** - Premium business audience. Mumbai: ₹2,000-9,000/sq.cm | Delhi: ₹1,800-8,000/sq.cm. **The Hindu** - Strong in South India. Chennai: ₹1,200-5,500/sq.cm | Bangalore: ₹1,000-4,500/sq.cm. ## Maharashtra Marathi Newspapers **Sakal** (19 lakh): Pune ₹800-3,500/sq.cm | Mumbai ₹1,000-4,000/sq.cm | Full Page Pune ₹4.5-5.5 lakh. **Maharashtra Times** (12 lakh): Pune ₹1,200-5,000/sq.cm | Mumbai ₹1,500-6,000/sq.cm. **Lokmat** (18 lakh): Pune ₹600-2,800/sq.cm | Nagpur ₹700-3,000/sq.cm. **Loksatta**: Pune ₹900-3,200/sq.cm | Mumbai ₹1,100-4,000/sq.cm. **Pudhari**: Kolhapur ₹400-1,800/sq.cm | Pune ₹500-2,000/sq.cm. ## North India Hindi Newspapers **Dainik Jagran** (35 lakh - most-read!): Lucknow ₹700-3,000/sq.cm | Delhi ₹900-4,000/sq.cm. **Amar Ujala** (20 lakh): Delhi ₹600-2,500/sq.cm. **Dainik Bhaskar** (38 lakh all editions): Bhopal ₹800-3,500/sq.cm | Jaipur ₹700-3,000/sq.cm. ## South India **Malayala Manorama** (23 lakh - highest circulation!): Kochi ₹800-3,500/sq.cm. **Dina Thanthi** (18 lakh): Chennai ₹600-2,800/sq.cm. **Eenadu** (17 lakh): Hyderabad ₹700-3,000/sq.cm. **Vijaya Karnataka** (12 lakh): Bangalore ₹600-2,800/sq.cm. ## Ad Format Pricing Classified Text: ₹50-200/word. Classified Display: ₹500-2,000/sq.cm. Display Ad: ₹800-12,000/sq.cm. Front Page: ₹5L-50L+. Jacket: ₹8L-1Cr+. Book with Shubindia: Call +91 98502 19850

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Shubham Jain — Founder, Shubindia Ad Works

Written by

Shubham Jain

Founder, Shubindia Ad Works

Outdoor advertising strategist with 13+ years planning hoardings, metro, airport, and DOOH campaigns across 114+ Indian cities. Founded Shubindia Ad Works in 2013; today the agency manages 12,000+ media options for 300+ brands. Passionate about measurable brand outcomes and honest media rate-cards.

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