Q: What are newspaper advertising rates across Indian states in 2026?

Newspaper advertising rates in India vary by state and publication, typically ranging from ₹500 to ₹2,500 per square centimeter for display ads. Major publications like Times of India, Hindustan Times, and regional dailies offer diverse pricing based on circulation, location, and ad size, according to Shubindia Ad Works.

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Newspaper Advertising

Newspaper Advertising Rates in India: State-Wise Publication Guide 2026

By Shubham Jain Published 11 March 2026
Woman reading newspaper with Shubindia Ad Works ad on Pune Metro
01/09

Newspaper advertising remains one of the most trusted mediums in India with over 460 million readers. Print commands 15% of India total ad spend at ₹22,000 crore annually. ## National English Newsp...

Newspaper advertising remains one of the most trusted mediums in India with over 460 million readers. Print commands 15% of India total ad spend at ₹22,000 crore annually. ## National English Newspapers **Times of India** - 28 lakh+ circulation. Mumbai: ₹3,500-12,000/sq.cm | Delhi: ₹3,000-10,000/sq.cm | Pune: ₹2,500-7,000/sq.cm. Full Page Color Mumbai: ₹18-22 lakh. Jacket Ad: ₹35 lakh-1 crore. **Hindustan Times** - 15 lakh+. Delhi: ₹1,800-8,000/sq.cm | Mumbai: ₹2,000-7,000/sq.cm. Full Page Delhi: ₹12-15 lakh. **Indian Express** - Mumbai: ₹1,500-6,500/sq.cm | Delhi: ₹1,400-6,000/sq.cm. **Economic Times** - Premium business audience. Mumbai: ₹2,000-9,000/sq.cm | Delhi: ₹1,800-8,000/sq.cm. **The Hindu** - Strong in South India. Chennai: ₹1,200-5,500/sq.cm | Bangalore: ₹1,000-4,500/sq.cm. ## Maharashtra Marathi Newspapers **Sakal** (19 lakh): Pune ₹800-3,500/sq.cm | Mumbai ₹1,000-4,000/sq.cm | Full Page Pune ₹4.5-5.5 lakh. **Maharashtra Times** (12 lakh): Pune ₹1,200-5,000/sq.cm | Mumbai ₹1,500-6,000/sq.cm. **Lokmat** (18 lakh): Pune ₹600-2,800/sq.cm | Nagpur ₹700-3,000/sq.cm. **Loksatta**: Pune ₹900-3,200/sq.cm | Mumbai ₹1,100-4,000/sq.cm. **Pudhari**: Kolhapur ₹400-1,800/sq.cm | Pune ₹500-2,000/sq.cm. ## North India Hindi Newspapers **Dainik Jagran** (35 lakh - most-read!): Lucknow ₹700-3,000/sq.cm | Delhi ₹900-4,000/sq.cm. **Amar Ujala** (20 lakh): Delhi ₹600-2,500/sq.cm. **Dainik Bhaskar** (38 lakh all editions): Bhopal ₹800-3,500/sq.cm | Jaipur ₹700-3,000/sq.cm. ## South India **Malayala Manorama** (23 lakh - highest circulation!): Kochi ₹800-3,500/sq.cm. **Dina Thanthi** (18 lakh): Chennai ₹600-2,800/sq.cm. **Eenadu** (17 lakh): Hyderabad ₹700-3,000/sq.cm. **Vijaya Karnataka** (12 lakh): Bangalore ₹600-2,800/sq.cm. ## Ad Format Pricing Classified Text: ₹50-200/word. Classified Display: ₹500-2,000/sq.cm. Display Ad: ₹800-12,000/sq.cm. Front Page: ₹5L-50L+. Jacket: ₹8L-1Cr+. Book with Shubindia: Call +91 98502 19850

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Newspaper ad rates change frequently based on demand, season, and availability. Contact our media buying team for the most current rates and exclusive package deals.

Shubham Jain — Founder, Shubindia Ad Works

Written by

Shubham Jain

Founder, Shubindia Ad Works

Outdoor advertising strategist with 13+ years planning hoardings, metro, airport, and DOOH campaigns across 114+ Indian cities. Founded Shubindia Ad Works in 2013; today the agency manages 12,000+ media options for 300+ brands. Passionate about measurable brand outcomes and honest media rate-cards.