What are Hindi newspaper advertising rates in India for 2026?

Hindi newspaper advertising rates in India for 2026 vary by publication and city. Display ads in Dainik Jagran, Dainik Bhaskar, Amar Ujala, Hindustan, and Navbharat Times range ₹500–₹2,500 per sq cm, while classified ads start around ₹50–₹300 per line depending on circulation and location, according to Shubindia Ad Works.

Which is the most widely read Hindi newspaper in India?

Dainik Jagran is India's most-read Hindi newspaper with over 6.8 crore readers across 73 editions in 11 states. It's followed by Dainik Bhaskar (5.7 crore readers, 62 editions in 12 states), and Amar Ujala (4.6 crore readers, 20 editions in 6 states). Together, these three Hindi dailies reach over 17 crore Indians daily.

How much does a full-page ad cost in Dainik Jagran?

A full-page display ad in Dainik Jagran costs ₹1.5 lakh to ₹8 lakh depending on the edition. Lucknow (headquarters) charges ₹4-8 lakh, Delhi ₹5-10 lakh, Jaipur ₹2-4 lakh, and smaller city editions like Meerut or Agra start from ₹1.5-3 lakh. National packages covering all 73 editions run ₹15-25 lakh.

What is cheaper - Dainik Jagran or Dainik Bhaskar advertising?

Dainik Bhaskar is generally 10-20% cheaper than Dainik Jagran in overlapping markets. However, Jagran has higher penetration in UP and Bihar, while Bhaskar dominates MP, Rajasthan, Gujarat, and Chandigarh. Choose based on your target geography rather than pure rate comparison.

Which Hindi newspaper is best for classified ads?

For matrimonial classifieds, Dainik Jagran leads with the highest response rate in North India (especially UP, Uttarakhand, Bihar). For recruitment ads, Dainik Bhaskar's Wednesday supplements get strong traction in MP, Rajasthan, and Gujarat. For property ads in Delhi-NCR, Navbharat Times (TOI group) delivers premium audiences.

Can I book Hindi newspaper ads for multiple cities at once?

Yes. All major Hindi dailies offer multi-edition packages at 15-30% discount. Through agencies like Shubindia Ad Works, you can book a single ad across Dainik Jagran's 73 editions, Bhaskar's 62 editions, or create custom city combos for maximum reach within budget.

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Newspaper Advertising

Hindi Newspaper Advertising Rates in India 2026: Dainik Jagran, Bhaskar, Amar Ujala & More

By Shubham Jain Published 8 April 2026

03/09

Hindi newspapers command 65% of India's total newspaper readership. This guide compares display and classified ad rates for every major Hindi daily — Dainik Jagran, Dainik Bhaskar, Amar Ujala, Hindustan, and more — across all major North Indian cities.

Why Hindi Newspaper Advertising Dominates India

Hindi newspapers account for 65% of India's total newspaper readership, making them the single most powerful advertising medium for reaching mass Indian audiences. With over 30 crore daily readers across Hindi-speaking states (UP, MP, Rajasthan, Bihar, Jharkhand, Chhattisgarh, Delhi-NCR, Haryana, Uttarakhand, and Himachal Pradesh), Hindi dailies offer unmatched reach at significantly lower CPM than English counterparts.

This guide provides a comprehensive city-wise rate comparison of every major Hindi newspaper for 2026, based on data from leading ad booking platforms and our agency's negotiated rates.

Important: Newspaper ad rates change frequently based on demand, edition, and season. The rates shown are indicative averages from leading ad platforms. For exact, updated rates and exclusive deals, contact Shubindia Ad Works at +91-9850219850 or WhatsApp us.

Top Hindi Newspapers: Readership & Reach

Newspaper	Readers (Crore)	Editions	Key States	Language
Dainik Jagran	6.84	73	UP, Bihar, Uttarakhand, Jharkhand, MP, Delhi, Haryana, Punjab, HP	Hindi
Dainik Bhaskar	5.72	62	MP, Rajasthan, Gujarat, Chandigarh, Haryana, Punjab, Bihar, Jharkhand	Hindi / Gujarati (Divya Bhaskar)
Amar Ujala	4.63	20	UP, Uttarakhand, HP, Haryana, Delhi-NCR, J&K	Hindi
Hindustan (HT Hindi)	3.80	19	UP, Bihar, Jharkhand, Delhi, Uttarakhand	Hindi
Rajasthan Patrika	2.10	18	Rajasthan, MP, Gujarat	Hindi
Navbharat Times	1.85	5	Delhi, Mumbai, Lucknow	Hindi (TOI Group)
Punjab Kesari	1.72	8	Delhi, Punjab, Haryana, J&K, HP	Hindi
Nai Dunia	1.20	6	MP, Chhattisgarh	Hindi
Prabhat Khabar	0.95	8	Jharkhand, Bihar, West Bengal	Hindi

Dainik Jagran Advertising Rates (2026)

a leading India Hindi daily with the largest readership and deepest penetration in North India. Jagran's 73 editions allow hyper-local targeting at the district level.

City/Edition	Display (Rs/sq cm)	Classified Text (Rs/line)	Classified Display (Rs/sq cm)
Delhi	450 - 1,200	120 - 250	200 - 450
Lucknow (HQ)	350 - 900	80 - 180	150 - 350
Kanpur	280 - 700	70 - 150	120 - 300
Varanasi	250 - 650	60 - 140	100 - 280
Patna	220 - 600	60 - 130	100 - 250
Agra	200 - 550	50 - 120	90 - 230
Meerut	180 - 500	50 - 110	80 - 220
Dehradun	200 - 550	55 - 130	90 - 240
Jaipur	220 - 600	60 - 140	100 - 260
Ranchi	180 - 480	50 - 110	80 - 210
All India (73 editions)	Package rate	Package rate	Package rate

Dainik Bhaskar Advertising Rates (2026)

India's #2 Hindi daily, dominant in MP, Rajasthan, Gujarat (as Divya Bhaskar), and Chandigarh. Known for innovation in newspaper design and strong local content.

City/Edition	Display (Rs/sq cm)	Classified Text (Rs/line)	Classified Display (Rs/sq cm)
Bhopal (HQ)	300 - 800	70 - 160	130 - 300
Jaipur	280 - 750	65 - 150	120 - 280
Indore	250 - 680	60 - 140	110 - 260
Chandigarh	270 - 720	65 - 145	115 - 270
Ahmedabad (Divya Bhaskar)	300 - 850	70 - 160	130 - 310
Patna	200 - 520	50 - 120	90 - 230
Raipur	180 - 480	45 - 110	80 - 210
Delhi	350 - 950	80 - 180	150 - 350

Amar Ujala Advertising Rates (2026)

The #3 Hindi daily with strong presence in UP, Uttarakhand, and Himachal Pradesh. Known for credibility and trusted news content.

City/Edition	Display (Rs/sq cm)	Classified Text (Rs/line)	Classified Display (Rs/sq cm)
Delhi	350 - 900	80 - 170	140 - 320
Agra (HQ)	220 - 580	55 - 130	95 - 240
Lucknow	280 - 720	65 - 150	115 - 280
Chandigarh	250 - 660	60 - 140	105 - 260
Dehradun	200 - 540	50 - 120	85 - 230
Shimla	150 - 400	40 - 100	70 - 190

Other Hindi Newspapers: Quick Rate Comparison

Newspaper	Key City	Display (Rs/sq cm)	Classified (Rs/line)	Best For
Rajasthan Patrika	Jaipur	250 - 700	55 - 140	Rajasthan & MP dominance
Navbharat Times	Delhi	400 - 1,100	100 - 220	Premium Hindi audience (TOI group)
Punjab Kesari	Delhi	300 - 800	70 - 160	Delhi, Punjab, Haryana, J&K
Nai Dunia	Bhopal	150 - 420	40 - 100	MP & Chhattisgarh (affordable)
Prabhat Khabar	Ranchi	130 - 380	35 - 90	Jharkhand & Bihar
Hindustan Hindi	Lucknow	280 - 750	65 - 150	UP, Bihar (HT sister)
Jansatta	Delhi	200 - 550	55 - 130	Political/intellectual audience
Deshbandhu	Bhopal	100 - 300	30 - 80	Budget-friendly MP coverage

Classified Ad Category Rates: Hindi Newspapers

Category	Dainik Jagran (Rs)	Dainik Bhaskar (Rs)	Amar Ujala (Rs)	Best Day
Matrimonial	80-250/line	70-200/line	65-170/line	Sunday
Recruitment	120-300/sq cm	100-250/sq cm	90-230/sq cm	Wednesday / Saturday
Property	90-200/line	80-180/line	70-160/line	Sunday
Name Change	500-2,000 flat	400-1,800 flat	350-1,500 flat	Any day
Public Notice	150-350/sq cm	130-300/sq cm	110-270/sq cm	Any day
Obituary	200-400/sq cm	180-350/sq cm	150-320/sq cm	Same day/next day

State-Wise: Best Hindi Newspaper for Advertising

State	Top Paper (Reach)	Runner Up	Budget Option
Uttar Pradesh	Dainik Jagran	Amar Ujala	Hindustan Hindi
Madhya Pradesh	Dainik Bhaskar	Nai Dunia	Deshbandhu
Rajasthan	Rajasthan Patrika	Dainik Bhaskar	Dainik Navajyoti
Bihar	Dainik Jagran	Hindustan Hindi	Prabhat Khabar
Jharkhand	Prabhat Khabar	Dainik Jagran	Hindustan Hindi
Delhi-NCR	Navbharat Times	Dainik Jagran	Punjab Kesari
Haryana	Dainik Jagran	Punjab Kesari	Amar Ujala
Punjab	Punjab Kesari	Ajit Samachar	Jag Bani
Uttarakhand	Amar Ujala	Dainik Jagran	Hindustan Hindi
Chhattisgarh	Dainik Bhaskar	Nai Dunia	Deshbandhu
Himachal Pradesh	Amar Ujala	Divya Himachal	Punjab Kesari

How to Choose the Right Hindi Newspaper

Match geography first. Each Hindi daily dominates specific states. Dainik Jagran for UP/Bihar, Bhaskar for MP/Rajasthan, Amar Ujala for UP/Uttarakhand.
Check district-level editions. Hindi papers offer hyper-local editions (e.g., Jagran has separate Agra, Meerut, Bareilly editions). Use these for targeted local campaigns at 50-70% lower rates than state editions.
Combine papers for maximum reach. In UP, Jagran + Amar Ujala covers 80%+ of Hindi readership. In MP, Bhaskar + Nai Dunia achieves similar penetration.
Use supplements for niche campaigns. Recruitment supplements (Wednesday/Saturday) and Sunday magazines offer targeted audiences at lower rates.
Book through an agency for volume discounts. Shubindia Ad Works negotiates 15-25% savings across all Hindi dailies with multi-edition packages.

Ready to launch your Hindi newspaper campaign? Contact Shubindia Ad Works for a free media plan with city-wise rate estimates for your specific campaign.

Need Exact, Updated Newspaper Ad Rates?

Newspaper ad rates change frequently based on demand, season, and availability. Contact our media buying team for the most current rates and exclusive package deals.

Call +91-6001919600 WhatsApp Us

Written by

Shubham Jain

Founder, Shubindia Ad Works

Outdoor advertising strategist with 13+ years planning hoardings, metro, airport, and DOOH campaigns across 114+ Indian cities. Founded Shubindia Ad Works in 2013; today the agency manages 12,000+ media options for 300+ brands. Passionate about measurable brand outcomes and honest media rate-cards.

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