Divya Marathi Advertising 2026 — Marathwada & North Maharashtra Guide

Divya Marathi — The Modern Marathi Daily

Divya Marathi (दिव्य मराठी) is the Marathi edition of the Dainik Bhaskar Group, launched in 2010 and now Maharashtra's fastest-growing Marathi daily. With over 8 lakh IRS AIR and a young-adult skew, it introduced colour-first design, data journalism and infographic explainers to a market previously dominated by text-heavy legacy titles.

Divya Marathi's readers are aspirational middle-class households (25-45 age band), first-time consumers of formal financial services, brand-aware Marathi speakers in Marathwada and North Maharashtra. It's the paper that reaches the Marathi Bharat that Sakal and Lokmat sometimes overlook.

Divya Marathi Ad Rates 2026

Edition	Full Page ₹	Half Page ₹	Quarter Page ₹	Classified /line	Notes
Aurangabad (main)	3,60,000	1,85,000	92,500	₹380	Marathwada HQ
Nashik	2,80,000	1,42,000	71,000	₹350	Wine belt + agri
Jalgaon	2,20,000	1,10,000	55,000	₹320	Banana + textile belt
Ahmednagar	2,40,000	1,20,000	60,000	₹320	Sugar + dairy
Solapur	2,10,000	1,05,000	52,500	₹300	Semi-urban
All-edition combo	7,60,000	3,80,000	1,90,000	N/A	Marathwada + N-Maharashtra

What Sets Divya Marathi Apart

1. Colour-first layout — Divya Marathi's design uses 4-colour on 60% of pages (industry average is 40%). Your ad sits in a modern visual environment, not a dense grey layout.
2. Infographic-heavy news — Readers are trained to look at visuals. Data-forward ads outperform copy-heavy ads by 25-30%.
3. Young reader base — 68% of readers are under 45, vs. 52% industry average. This makes it ideal for smartphones, e-commerce, insurance, EdTech, and health-tech brands.
4. Bhaskar Group cross-selling — Bundle Divya Marathi with Dainik Bhaskar (Hindi) and DB Post (English) for tri-language coverage of Marathwada.

High-Impact Supplements

• Divya Marathi Rasik (Sunday) — culture, cinema, food, travel.
• Divya Marathi Utsav — festival specials (Diwali, Ganesh Chaturthi).
• Divya Marathi Career — Wed, coaching + higher-education.
• Divya Marathi Krishi — Mon, agri-inputs + farm loans.
• Divya Marathi Health — Thu, hospital chains + diagnostics.

Best Advertiser Categories

Consumer durables: LG, Samsung, Haier and local brands like Preethi see 40% higher recall in Divya Marathi vs. legacy Marathi dailies — thanks to the colour-first, infographic-heavy environment.

Telecom + FinTech: Jio, Airtel, PhonePe, PayTM and small-finance banks find Divya Marathi's young reader base ideal for onboarding and product-launch campaigns.

Healthcare chains: Manipal, Apollo, Aster and mid-tier Marathwada hospitals use Divya Marathi to reach aspirational patients.

Retail: D-Mart, Reliance Fresh, More Retail launches lean heavily on Divya Marathi's Marathwada + N-Maharashtra footprint.

Booking Timelines

• Display: 4 working days.
• Front page or jacket: 8-10 days.
• Classifieds: Same-day cutoff 5:00 PM.
• Combo with Dainik Bhaskar: 6 days for creative approval across two languages.

Frequently Asked Questions

Is Divya Marathi bigger than Sakal in Aurangabad?

No — Sakal still leads Aurangabad on absolute circulation. But Divya Marathi over-indexes on the 25-40 age band, which is why FMCG and consumer-durable brands often prefer it there for launch campaigns.

Can I buy a Dainik Bhaskar + Divya Marathi bilingual combo?

Yes. The Bhaskar Group offers Hindi + Marathi combos in Marathwada and Vidarbha. This is popular for BFSI, government schemes and consumer-durable launches. Discount is typically 25% below individual booking.

What creative formats work best in Divya Marathi?

Ads with 30-40% visual, 30% headline, 30% body copy and 10% CTA outperform text-heavy ads by ~28%. Divya Marathi's design team offers optional creative review at a small fee — recommended.

Does Divya Marathi accept public notices?

Yes, at INS-fixed public-notice rates. Court notices, name-change notices, EGM notices and tender notices are frequently published here.

Which Divya Marathi edition should a Nashik winery advertise in?

Divya Marathi Nashik main is the anchor. Layer in Sakal Nashik and Loksatta Nashik for full-spectrum reach (mass + premium).

Is Divya Marathi ePaper included in print bookings?

Not by default. Add ePaper for 20% incremental cost — it delivers 45% more reach and is high-priority for younger readers who scan ePapers on smartphones.

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